Company
Proven specialists in automated warehouse logistics
Since launching in 2012, NewCold has grown from a bold idea in the Netherlands into one of the world’s largest and most advanced cold chain logistics providers. A little Dutch ingenuity and a lot of drive has taken us far.
NewCold is the world’s third-largest refrigerated food logistics provider, delivering advanced temperature-controlled supply chain solutions. Our 26 state-of-the-art, highly automated, and energy-efficient warehouses on three continents offer a combined capacity of more than 2 million pallet positions. With a growing transport fleet, we work with leading food companies to provide end-to-end supply chain solutions powered by our proprietary technology and backed by a team of over 3,000 people from 40+ cultures.
Though our operations now span continents, NewCold’s heart is still in Breda, the Netherlands, home to our Global Innovation & Support Center.
No other company in this industry has as much focus on automation as we do. We are proven specialists in developing high-tech solutions, including best-in-class cold chain logistics software. This highly specialized expertise has led us to develop some of the largest and most highly automated facilities in the world.
Our services run 24/7, providing fully closed cold chain and door-to-door temperature integrity around the clock. We pride ourselves on delivering innovation at every stage of the supply chain—from design through to development and finally, operation, providing leading service levels and continuous improvement programs that keep our customers continually progressing.
NewCold’s story starts with one visionary: Founder & CEO, Bram Hage. A true pioneer in cold chain logistics, Bram began reshaping the industry in 1999 when he launched Partner Logistics Europe (PLE) in the Netherlands. There, he built the first highly automated cold store in the country for Lamb Weston Meijer.
Over the next decade, Bram expanded PLE into one of Europe’s leading cold storage providers, operating 12 sites across the Netherlands, Belgium, France, and the United Kingdom. His reputation as an innovator and industry disruptor was well-established. In 2012, PLE was reimagined and relaunched as NewCold. Four original team members, Bram Hage, Simon Taylor, Patrick de Breet, and Piet Meijs, were joined by long-time business friend David Richardson to launch this exciting new business.
With the commitment and support of the US-based private real estate investment firm Westport Capital Partners, which included members Sean Armstrong, Jordan Socaransky, Peter Aronson, and Justin Reindel, NewCold enjoyed a strong start with new developments in Germany and France.
Thanks to Bram’s track record and vision, former customers like Froneri (then R&R Ice Cream), McCain, and Unilever signed on to join NewCold in building a smarter, more sustainable cold chain.
The Principals at Westport Capital Partners were first introduced to Bram Hage and David Richardson in 2011, when the opportunity to invest in the cold storage sector and a bold new vision for its future presented itself.
For Westport, successful long-term partnerships are about more than expertise—they’re built on shared values. The ideal partner is trustworthy, personable, patient, and honest, with a strong sense of integrity, energy, and even a sense of humor.
The investment team was impressed with Bram’s energy, passion, and entrepreneurial spirit, as well as his engaging presence. He stood out as a true innovator in automation and a relentless champion of customer service. From there, a partnership was born.
The alignment between Westport and NewCold remains strong today. Westport continues to play a critical role in NewCold’s growth journey, working closely on a wide range of strategic initiatives ranging from raising new capital to supporting new developments around the world.
Is there anything more disruptive than turning sea into land? In the Netherlands, we’ve been doing just that for centuries—designing dikes, building canals, and reclaiming ground from water through sheer ingenuity and cooperation. It’s a legacy of problem-solving that runs deep in Dutch culture, and it’s the spirit we bring to NewCold every day.
Our Dutch heritage shapes how we work. We believe in bold thinking, smart systems, and trading across borders. But above all, we believe in acting as a community. That belief drives our commitment to being a people-first company in every market we enter. Whether it’s coworkers, customers, stakeholders, or end consumers, we see every relationship as part of one global cold chain, built on trust, transparency, and long-term partnership.
We invest in superior service and great relationships, knowing they deliver lasting value. We believe breaking new ground is best done together. And we trust each other to take initiative, speak up, and make smart decisions in the moment to empower fast action and agile operations that make us a reliable partner across the board. We act proactively when we foresee challenges, and we are relentless in solving them.
Our goal is to create the most customer-centric, intelligent, and sustainable supply chain in every market we enter. Most of all, we keep our promise to get the job done so you can service your customers as well as we do.
How do we use automation to build the future of the food supply chain?
We hire people with a growth mindset and a commitment to taking on responsibility. Those traits are more important to us than what’s on the résumé. That’s also why we prefer to promote from within.
At NewCold, we design and engineer our own innovations, offering fully integrated end-to-end supply chain solutions that include automated warehouses and transport, seamlessly merging with our customers’ systems. As industry pioneers, we deliver significant footprint, labor, and energy reductions that help our customers save on warehousing costs. We develop and use our own proprietary, state-of-the-art technology—including automated storage and retrieval systems—to increase food safety, provide unparalleled supply chain traceability, and prioritize sustainability.
NewCold is a global leader in advanced food supply chain solutions. Our vertical integration means we own the companies and systems that help us run our state-of-the-art warehouse and transport operations for our global customers. Our international leadership team drives the company, guides our strategy, and empowers our people.
Contribute to a future in which no resources are wasted
A trusted storage and supply chain industry, where sustainability is a given, customer service is always the focal point, and food safety and integrity are guaranteed
To create the world’s most customer-centric, advanced, and fully integrated automation and supply chain company
NewCold is built on a deep commitment to our customers. Across every team and function, our people are united by a shared drive to deliver exceptional service and smart, sustainable solutions. This means staying adaptable, thinking creatively under pressure, and always keeping the customer’s goals at the heart of our work. It’s this mindset that powers our long-term partnerships and continuous improvement.
Our international leadership team drives the company, guides our strategy, and empowers our people.
Discover the daily realities of our exceptional team members at NewCold. From warehouse workers to cyber security experts, each story highlights the individual and collective growth and achievements that shape our collaborative culture.
With a commitment to innovation and sustainability, our colleagues have transformed their roles into rewarding careers within our advanced automated food logistics environment.
NewCold is proud to be the main sponsor of the Dutch Bobsleigh and Skeleton Federation, helping secure further development of the up-and-coming athletes in these niche sports.
We offer exciting and rewarding career opportunities at each of our temperature-controlled warehouses and offices around the world.
