Recognized as the fastest growing specialist in automated cold storage

Since our origins in 2012, NewCold has grown into one of world's largest, advanced automated warehouse and cold chain logistics companies.

Our company has a rapidly expanding global presence with our Innovation & Support Center located within the head office in Breda, the Netherlands,

A pioneer in developing and operating frozen automated warehouses, we offer significant footprint, labor, and energy reduction with increased food safety.

NewCold’s global network of 15 locations spans across three continents, offering over 1,187,000 pallet positions. Our transport fleet consists of over 200 trucks and 300 trailers. Our company is supported by a global team of over 1,600 employees.

We learn, innovate, disrupt. We hire people with a growth mindset and a commitment to taking on responsibility. Those traits are more important to us than what’s on the résumé. That’s also why prefer to promote from within.

At NewCold, we design and engineer our own innovations, offering fully integrated end-to-end supply chain solutions that include automated warehouses and transport, seamlessly merging with our customers’ systems. As industry pioneers, we deliver significant footprint, labor, and energy reductions that help our customers save on warehousing costs. We develop and use our own proprietary, state-of-the-art technology – including automated storage and retrieval systems – to increase food safety, provide unparalleled supply chain traceability, and prioritize sustainability.

Our sister company, Haven Ventures, houses a group of experienced software and technology companies that offer the latest innovations in supply chain operations, including those tried and tested by us, that truly scale along with the customers’ size, growing demands, and opportunities. We are first to benefit from these new insights. We cut costs, loading times, and carbon footprints — ours, and that of our customers’. We are in this industry together — a chain of innovation, without waste, where every link grows stronger.

Our goal is to create the most customer-centric, intelligent, and sustainable supply chain in every market we enter. Most of all, we keep our promise to get the job done so you can service your customers as well as we do.

What sets us apart

No other company in this industry has as much focus on automation as we do. We are proven specialists in developing high-tech solutions, including best-in-class cold chain logistics software. This highly specialized expertise has led us to develop some of the largest and most highly automated facilities in the world.

Our services run 24/7, providing fully closed cold chain and door-to-door temperature integrity around the clock. We pride ourselves on delivering innovation at every stage of the supply chain – from design through to development and finally, operation, providing leading service levels and continuous improvement programs that keep our customers continually progressing.

Purpose, Mission & Vision


Contribute to a future in which no resources are wasted.


A trusted storage and supply chain industry, where sustainability is a given, customer service is always the focal point, and food safety and integrity are guaranteed.


To create the world’s most customer-centric, advanced, and fully integrated automation and supply chain company.

Our Values


We put the customer first. We are relentless about customer service and offer complete sets of integrated solutions, understanding that needs and situations can change. We are always willing to adapt, helping our customers improve their operations by making them more cost efficient and sustainable through the application of our smart innovations.


We are always improving. Our culture, based on a growth mindset, has brought us this far, raising the bar for industry standards in automation every day. We create our own technology, even creating partner IT companies outside of our own industry, to benefit from the incredible advances in AI and data analysis. We design, test, and learn. Every day, we engineer and construct fully automated warehousing and take advantage of the advancements in data analysis, AI, and machine learning. We bring new thinking, new paradigms into our markets and disrupt every one of them — for the better. In every market we enter, we soon take the lead by bringing in a higher level of sophistication, improving logistics efficiency, customer service, cutting costs and delivery times.


We believe in our people and partners. We believe our people can make the right calls, so we empower them to act and be decisive. We commit to them, their growth, and our partners with long-term investments. We believe we are all in it with the right intentions and are not afraid to show ours.


We care and commit fully. We care and stand behind our commitments to our employees, customers, and stakeholders. We care about our communities and improving the sustainability of our industry. We care about food safety, and minimizing waste, costs, and carbon footprints. We cut costs, loading times, and carbon footprints, both our own and that of our clients because we are in this together, creating sustainable value chains. We are relentless problem solvers. It’s not done until it’s done, and we always deliver.

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Our Leadership

Our international leadership team drives the company, guides our strategy, and empowers our people

Executive board

  • Bram Hage

    CEO & Founder
  • Abhy Maharaj

    Executive VP Business & Growth
  • Frank Huckschlag

    Executive VP Global Operations
  • Jos van Rijswijk

    Executive VP Finance
  • Hans Otto

    Executive VP Development
  • David Sanders

    Executive VP Legal & Governance

Supporting our communities

NewCold supports different philanthropic activities, helping those who are in need. NewCold is also proud to be the main sponsor of the Dutch Bobsleigh and Skeleton Federation, helping secure further development of the up-and-coming athletes in these niche sports.

Join our growing team.

NewCold offers exciting and fulfilling career opportunities around the world.