NewCold is proud to be the main sponsor of the Dutch Bobsleigh and Skeleton Federation (BSBN). The BSBN is the umbrella organization for the sports bobsleigh, skeleton, and luge.
‘’The core values of NewCold, innovation, trust, agility, and automation, are in line with the principles of top athletes, from skeleton to bobsleigh. The Dutch Bobsleigh and Skeleton Federation also wants to continuously innovate with their equipment. Confidence in their own abilities plays a major role for them in every descent, both for the individual athlete and for a bobsleigh team. Although this is a non-mechanical sport and automation may not be immediately visible, we believe it is part of the whole process. Constantly perfecting the start and descent is also an automation process.’’
‘’NewCold offers the federation the opportunity to professionalize further. It gives the federation more financial resources, which means we can invest more in talent development’’.