McDonough, Georgia, USA
June 10 | 2024
INVITATION – Dutch Royal Couple inauguration of NewCold, McDonough, Georgia

We invite you to cover the official opening of NewCold’s state-of-the-art, automated warehouse in McDonough, Georgia, on 10 June 2024.
We are proud to share that Their Majesties King Willem-Alexander of the Netherlands, accompanied by Queen Máxima, will officially inaugurate the warehouse during a working visit to the United States. Dutch dignitaries, ministers, the US Ambassador to the Kingdom of the Netherlands, as well as her Dutch counterpart, will attend.


NewCold’s decision to locate a $333 million facility in McDonough is a testament to the growing importance of Georgia as a logistics hub and the strength of bilateral trade ties between the Netherlands and the US – and the state of Georgia in particular.


The day will feature thought-provoking discussions and informative keynotes, with participation from industry leaders in the food sector, supply chain experts, local partners, and more. It is an exceptional opportunity to gain insight into the future of supply chain innovation.


Our McDonough facility is the latest addition to NewCold’s network, leveraging cutting-edge automation to provide 24/7 high-level service, adding greater resilience, sustainability, and efficiency to the food supply chain in the Southeast United States. The 85,000-pallet dry goods high-bay warehouse represents a significant milestone for NewCold in the US market.


Press will follow the King and Queen as they tour the facility.


Please register at your earliest opportunity.


For more information, you can reach the NewCold team by emailing: [email protected]


We look forward to welcoming you!



NewCold McDonough
1842 GA-42 | McDonough, Georgia 30252




10 June 2024




11:45 – 12:00 pm
Arrival, registration, and refreshments


12:00 pm – 12:30 pm


12:30 pm – 13:30 pm
Warehouse tour and interviews


Kind regards,


Jonas Swarttouw

Executive Vice President of Commercial and Chairman, North America




NewCold’s new, state-of-the-art automated warehouse



by confirming your tour participation, you agree to the following waiver:


To the fullest extent permitted by law, you RELEASE, HOLD HARMLESS, AND COVENANT NOT TO SUE, NewCold Atlanta, LLC and its officers, directors, employees, affiliates, subsidiaries, and agents from any and all damages, losses, penalties, liabilities, costs, attorney’s fees and expenses of any nature, and any demands, claims, lawsuits, and causes of action arising out of or resulting from your visit to NewCold’s automated storage warehouse in McDonough, Georgia.


As a participant of the facility tour, you acknowledge and voluntarily assume full responsibility for, and full risk of, any property damage or loss, bodily or personal injury, including death, relating to your visit to NewCold’s storage facility in McDonough, Georgia, except to the extent such damage, loss, or injury is caused solely by NewCold’s gross negligence.


As a participant of the tour, you acknowledge and voluntarily assume full responsibility for, and full risk of, property damage or loss, or bodily, mental, or personal injury, including death, relating to your visit to the NewCold cold storage facility in McDonough, Georgia.



Please note that by submitting your registration, you are granting NewCold permission to record the event and publish any audio, photos, and/or videos featuring company logos, yourself, and/or my likeness for NewCold marketing materials. All footage will be processed in accordance with applicable regulations and NewCold’s privacy statement as available on