NewCold extends the sponsorship of the BSBN for four years

Kimberley Bos won a bronze medal at the Olympic Games in Beijing, a unique achievement for the sledding sports in the Netherlands and only the second medal at the Winter Olympics for the Netherlands ever that was not achieved on a skating rink. Prior to that, Kimberley had already had a successful World Cup season. The skeleton athlete won six medals in various World Cups, including two gold, three silver and one bronze. These great performances made Kimberley Bos the winner of the World Cup standings.


“Courage, vision and confidence are needed to enter into a new contract with the BSBN for another 4 years after the successful Beijing 2022 Olympic Games. For the first time in our history, a sponsor gives us this trust. A trust we should not betray. I am grateful and happy that with NewCold we have a partner who wants to embark on this new path with us.”
Wim NoormanChairman of the Dutch Bobsleigh and Skeleton Federation

Bram Hage, CEO of NewCold, sees important similarities between the BSBN and NewCold in terms of growth and innovation. “The BSBN attaches great importance to innovation of sleighs and in terms of training. In addition, young talents of the federation are given the opportunity to grow. NewCold applies innovation by automating processes and offers young people the space to further develop their talent”.Skeleton athlete Kimberley Bos is very happy with the long-term collaboration with NewCold.  “It gives security for my program and the opportunity for the BSBN to start training my successor!”


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