Royal grand opening makes global news

The recent McDonough warehouse grand opening has garnered global media attention. 


Our Founder and CEO Bram Hage welcomed Their Majesties King Willem-Alexander and Queen Máxima, who inaugurated the facility during their working visit to the United States. The event – and NewCold’s global growth story – received widespread coverage by media in both the United States and the Netherlands. 


De Telegraaf covered the visit of Their Majesties and spoke to our Executive Vice President Commercial and Chairman North America, Jonas Swarttouw, about the Dutch approach to entrepreneurship in the U.S.  


The Atlanta Journal-Constitution toured our new facility and highlighted the strategic decision to establish the warehouse in McDonough, Georgia, as part of the state’s booming logistics sector. 


Global Atlanta published an insightful look at the bilateral relations between Georgia and the Netherlands, emphasizing NewCold’s pivotal role in the global logistics landscape.  


Freight Waves provided a brief recap of the warehouse opening, highlighting NewCold’s advanced automation technology and the visit of Their Majesties. 


We are honored by the recognition and excited about the opportunities this new facility brings. 


Enjoy the video recap of this occasion, featuring snippets of keynotes from the day. 


About NewCold 

Founded in 2012, NewCold is a rapidly growing global leader in advanced food logistics. With a network of 18, mostly highly automated, warehouses offering more than 1.4 million pallet positions in 10 countries. And a growing transport fleet of over 200 trucks and 500 trailers. Led by Founder and CEO Bram Hage and backed by shareholder Westport Capital Partners, NewCold provides end-to-end supply chain solutions to leading food companies powered by proprietary technology and a team of 2,400 people. 


For press inquiries contact Marvin David Meintjies: [email protected]  


10 June 2024

Video of Grand Opening of NewCold’s automated warehouse in McDonough, Georgia


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