NewCold Bucharest demonstrates strong momentum and modern cold chain innovation

NewCold continues to build strong momentum at its Bucharest site, reflecting steady growth, operational progress, and ongoing investment in Romania’s strategic role within the European food supply chain.

What began as a greenfield development has rapidly evolved into a state‑of‑the‑art cold storage hub designed to set new standards in efficiency, sustainability, and reliability. The Bucharest site has progressed from early construction and initial manual operations to preparing for its next major phase: the build‑out of NewCold’s 75,000‑pallet fully automated high‑bay warehouse, planned for launch in early 2027.

Strong progress and operational development

The Bucharest development represents an important step in NewCold’s expansion across Central and South‑Eastern Europe.

Key advancements include:

• The transition from greenfield conditions into active construction of NewCold’s next‑generation automated cold storage facility.
• The successful operation of the existing 6,400‑pallet manual warehouse, supporting Romanian and regional customers with high‑quality cold chain services.
• The expansion of local teams and logistics partnerships, strengthening NewCold’s footprint in the Romanian market.
• Ongoing preparation for the introduction of NewCold’s proprietary automation technology, enabling round‑the‑clock operations, industry‑leading energy efficiency, and exceptional temperature integrity.

Leadership reflections

Jonas Swarttouw, Managing Director Europe, NewCold, commented:
“The progress we are seeing in Bucharest reflects the strength of our people and our long‑term vision for the region. Romania plays an increasingly important role in the European food supply chain, and our investment here reinforces our commitment to delivering future‑ready cold chain solutions for our customers.”

Artur Spala, Operations Director CEE, added:
“The development of the Bucharest site and the performance of the local team are something we are very proud of. Close collaboration with our partners has created a solid operational foundation, and we look forward to introducing NewCold’s advanced automation and operational excellence to support further growth.”

A strategic investment for the region

The Bucharest development reinforces NewCold’s long‑term commitment to Romania’s food, retail, and logistics sectors. Situated with direct access to key national and regional transport corridors, the site is ideally positioned to support producers, processors, and importers seeking modern, reliable, and scalable cold chain solutions.

Once completed, the automated facility in Bucharest will offer:

• 75,000 pallet positions
• Advanced high‑bay automated storage technologies
• A low‑emission, high‑insulation design supporting strong energy performance
• End‑to‑end digital integration for traceability and accuracy
• Value‑added services including co‑packing, labelling, mixing, picking, and cross‑docking
• Operations aligned with global food safety certifications and standards

The continued progress at the Bucharest site highlights the expertise and dedication of the NewCold Romania team, whose efforts are laying the groundwork for long‑term success.

As NewCold advances into the next construction phase and continues to welcome new customers, the company remains focused on delivering smart, sustainable, and scalable cold chain solutions that support the evolving needs of the European food supply chain.