NewCold doubles down on expansion in the Netherlands

Breda, The Netherlands, 5 March 2024 – NewCold, the fast-growing leader in advanced food logistics, is expanding in its home country.


A new highly automated warehouse is already under construction in Dinteloord, North Brabant, and NewCold has recently acquired the Koel-en Vrieshuis Reimerswaal (KVR) facility in Kruiningen, Zeeland.


NewCold’s leading position globally, and reputation for innovation, convinced the former owner Mark Baas that it was the right decision to entrust NewCold with the business his family had built over decades.


Bram Hage, NewCold CEO and Founder, added: “Due to customer demand, NewCold is expanding its footprint in the Netherlands. Alongside the greenfield project at Dinteloord, where we are building a state-of-the-art facility, we see great value in KVR’s strategic location. We also see a good opportunity to unlock additional capabilities through refurbishment and deploying NewCold’s proprietary software and automated solutions in the warehouse. We will also expand the facility’s pallet position capacity.”


Since its formation in 2012, NewCold has grown from having warehouses in Germany and France to 15 in several countries on three continents, including the United States, the United Kingdom, and Australia.


NewCold is also growing in existing markets, such as the United States, where a fourth facility in that country is nearing completion. And NewCold is moving into new markets, with expansion to India and Canada already announced.


“NewCold has earned its reputation for innovation. We are growing because we deliver high-level service consistently, using automation and proprietary software to cut loading times, costs, and carbon footprints,” noted Hage.


About NewCold


NewCold is a global leader in advanced food logistics, with 15 state-of-the-art automated and energy-efficient warehouses on three continents with over 1.3 million pallet positions. NewCold provides end-to-end supply chain solutions to leading food companies powered by innovative technology and backed by a team of over 2,000 people.


For press inquiries contact Marvin David Meintjies: [email protected]

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