NewCold Italy: More than cold storage

In an industry where efficiency is often measured in seconds and millimetres, NewCold Italy stands out by redefining what excellence in temperature controlled logistics truly means. It is not simply a collection of highly automated warehouses. It is a living example of how innovation, vertical integration, and human ingenuity can come together to reshape an entire value chain.

Within both the European and global NewCold network, Italy represents a cornerstone of operational excellence. What makes it truly unique is not scale alone, but a business model that is fundamentally non replicable. NewCold is the only company in the world to design, develop, and implement its technological innovation entirely in-house, combining deep engineering expertise with end to end vertical integration across the cold chain logistics value chain.

In Italy, this distinctive model comes to life through advanced, tailor made facilities designed around one simple principle no two customers are the same. Much like a bespoke suit, every solution is engineered to fit the precise operational needs of each customer, responding to increasingly complex market dynamics with speed, precision, and reliability. From automation and proprietary software to energy efficiency and operational processes, every element is built to deliver performance at scale.

The numbers alone tell a powerful story. In a single year, NewCold Italy manages more than 40 million pallets of frozen products, the equivalent of handling over one pallet every second, 24 hours a day, all year long. Behind this statistic lies something even more significant the trust of global food producers and retailers who rely on NewCold to safeguard product integrity, ensure continuity, and enable growth across borders.

“Italy plays a strategic role within the NewCold network, not only because of its scale, but because of the level of operational excellence our teams deliver every day,” says Luca Quaresima, Italy Country Manager at NewCold. “By combining fully in-house technology, highly automated facilities, and deep local expertise, we help our customers operate with confidence in an increasingly complex and demanding food supply chain. What truly sets us apart, however, is our people, their commitment, responsibility, and ability to turn innovation into reliable, real-world performance.”

A strategic gateway for Southern and wider Europe

Italy’s role within the NewCold network extends far beyond national borders. Acting as a strategic logistics hub for Southern and wider Europe, NewCold Italy enables customers to operate seamlessly across countries while benefiting from consistent service standards and deep local expertise.

With strategically located sites in Fiorenzuola d’Arda, Ferentino, and Borgorose, NewCold ensures nationwide coverage, reduced lead times, and optimised distribution flows across the Italian peninsula. These locations form a resilient backbone for customers looking to scale efficiently, enter new markets, or strengthen their European supply chains, while navigating the complexities of cross border logistics.

At the same time, NewCold addresses some of the frozen food industry’s most pressing challenges. Advanced automation dramatically reduces the need for manual work in extreme cold environments, improving safety and working conditions. Highly energy efficient designs help mitigate rising energy costs, while controlled and automated operations lower insurance risks and enhance overall reliability. The result is a competitive advantage that allows customers to focus on what they do best producing high quality food for global markets.

Innovation powered by people

While NewCold Italy is widely recognised for its advanced automation and digital capabilities, innovation here goes far beyond technology. Artificial intelligence, data analytics, and predictive systems are increasingly embedded into forecasting, maintenance, and operational decision making, but they are tools, not the destination.

The real differentiator is people.

Across Italy, NewCold teams share a common mindset a willingness to challenge conventional limits and turn what others consider impossible into everyday operational reality. This can do culture is grounded in strong ethical values and a deep sense of responsibility toward customers, colleagues, and the communities in which NewCold operates. Automation and artificial intelligence are therefore always deployed with purpose to enhance safety, sustainability, and long term value creation.

Sustainability as a daily practice

At NewCold Italy, sustainability is not treated as a separate initiative or a future ambition. It is embedded into daily operations. Highly automated warehouses, advanced insulation, and optimised refrigeration systems significantly reduce energy consumption per pallet handled. Where possible, facilities integrate renewable energy sources and smart energy management systems to further minimise environmental impact.

Automation also plays a critical role in reducing waste. By maximising storage density, minimising manual handling, and ensuring precise and controlled processes, NewCold helps limit food waste while improving overall resource efficiency. Continuous data monitoring allows teams to identify and act on efficiency gains in real time, reinforcing a culture of constant improvement.

Just as importantly, sustainability extends to people. Safe, stable, and future oriented workplaces are central to NewCold Italy’s operating philosophy, ensuring that progress benefits not only the supply chain, but also the individuals and communities that sustain it.

Creating lasting value for Italy

NewCold’s presence in Italy represents a long term commitment to local communities and the national supply chain ecosystem. Beyond logistics services, NewCold acts as a catalyst for economic development, attracting investment and strengthening regional industrial capabilities.

High quality employment opportunities, continuous training, and clear career pathways enable employees, particularly young professionals, to gain international level experience within Italy itself. In doing so, NewCold helps develop the skills needed for the logistics industry of the future, without talent having to look beyond national borders.

For the Italian food sector, the impact is equally significant. By providing reliable, scalable, and technologically advanced cold chain solutions, NewCold helps protect the value of Italian food production while empowering producers to compete confidently on the global stage.