Press
Site focus: NewCold Helsingborg
NewCold’s site in Helsingborg is one of the most advanced cold storage facilities in Northern Europe. What truly sets it apart is not only the impressive building or automated systems but the people who run it. The team brings a strong engineering mindset, a curiosity for technology and a constant drive to improve how cold storage and logistics are delivered.
The facility has been operating since 2015, and from the start it has been shaped by close collaboration. Teams from operations, automation, IT and engineering work side by side every day. Problem solving is part of the culture, and employees continually look for ways to strengthen reliability, efficiency and customer experience.
Reflecting on what makes the site unique, Fredrik Lessig, Sweden Country Manager, says:
“Helsingborg is a great example of what happens when advanced technology meets a team that loves to innovate. Our people are the strength of this site. Their technical skills, teamwork and commitment allow us to deliver reliability for our customers today while improving the systems for tomorrow.”
This blend of high technology and skilled people allows the site not only to run complex operations smoothly but also to improve them over time. For customers, it means working with a partner that is always looking ahead.
A strategic location connecting the Nordics and Europe
The Helsingborg site is located in southern Sweden in a position that gives excellent access to both Nordic and European markets. From here, customers can efficiently reach Sweden, Denmark and the European mainland through well developed road, port and ferry connections.
This makes the site an important gateway between Nordic markets and continental Europe. It helps reduce delivery times, simplify transport planning and lower supply chain costs. The location supports both current and long term logistics growth.
Supporting customers at every scale
The Helsingborg operation plays a central role for customers working locally and across Europe. It provides:
By combining automation with a customer focused approach, NewCold helps companies grow, reduce risks and stay focused on their main business while NewCold manages the complexity of cold storage and distribution.
Innovation built into the facility and the team
Innovation is part of daily life at the Helsingborg site. The facility is built around advanced automated storage and retrieval systems that reduce manual work and improve safety, speed and accuracy.
The site is home to automation engineers, technical specialists and digital problem solvers who continually work to optimize performance. Their expertise ensures that innovation is not only built into the building but also embedded in how the operation is run. This reflects NewCold’s commitment to data driven operations, continuous improvement and modern cold storage technology.
Sustainability in everyday practice
Sustainability is a core value at NewCold, and Helsingborg is a strong example of this commitment. The tall warehouse design reduces land use and energy consumption per pallet, and the automation helps maintain stable temperatures with minimal energy waste.
The site operates under recognised environmental and safety management standards, showing a clear and long term dedication to responsible operations. Customers benefit from working with a partner that supports lower environmental impact and more sustainable supply chains.
Supporting the local community and the region
NewCold’s presence in Helsingborg brings long term value to the local community. The site creates skilled jobs in automation, engineering, operations and management, supporting regional talent and knowledge development.
At the same time, the facility strengthens southern Sweden as an important logistics and food supply hub. It attracts business activity and helps the region remain competitive within European supply chains.
NewCold offers exciting and fulfilling career opportunities around the world.
